PICKING THE COLOR:

I didn't know what color to use for the cover. I thought black and yellow. I thought blue and gold.

I went to Barnes & Nobel and looked at other self-help books, and motivational books. I wanted something simple and consistent.

After looking around and listening to that inner-voice I picked White, Black, and Orange.

My deodorant, tools, and a model race car all had the same color. That cosigned my inner-voice's vision.